

Normally, people with different social media job titles work side by side towards the same goal. The people who are working in the social media marketing space normally manage social media accounts, create content, share content, manage social media customer service, setting up strategies, developing campaigns, and much more.įor someone who is operating in the space, taking care of all parts of a social media marketing strategy is virtually impossible, and this is also the reason why different titles are needed. While many social media job titles have existed for quite some time, social media has become more extensive and taken a larger part in brands’ social media marketing strategies, and this has in turn also lead to the birth of many new social media job titles. This has led to tons of job opportunities, and most importantly, what you are here for, it has lead to the rise of many social media job titles. And what was once called a fad, is today a part of the majority of brand’s marketing strategies, including giant corporates like Coca-Cola and Adidas.Īs more than 88% of companies use social media for marketing, the demand for people who have the expertise successfully using social media has dramatically increased. Most importantly, it has changed the way brands markets themselves.īrands are essentially after one thing in marketing: your attention.Īnd where your attention is, that’s where you can expect the brands to be.Īnd as social media has skyrocketed in popularity, and the number of users has surpassed a whopping 2.5 billion, social media is where a lot of people’s attention is.Īs traditional marketing channels such as television, radio, and print are losing power and decreasing in ROI as a result of people using it less, marketers need to find new ways to reach their target audience. Social media has grown immensely over the years, and it has not only revolutionized many sectors and industries, but it has also revolutionized our society.

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